Behind the Seams on a Stylish Superdry Shoot.

Superdry, a local Cheltenham biased company was gracious enough to spare their art director to set me a mock live brief to practice. After receiving the brief I set out on a 70/80s rollerblading shoot, embracing the vibrant colours of autumn and my local environment, second hand Sony cassette boom box in hand I got from eBay for cheap. I embraced the film simulations available on my Fujifilm cameras as a starting point for my post production work and enhanced the final images with refined colour processing, photoshop fog and lighting affects, and some copy to top it off.

Special thanks to Peter Elliot, Lucy Ball, and Karla Hoggarth for modelling.

Lucy Ball

Karla Hoggarth and Lucy Ball.

And thank you Superdry for the brief, maybe one day we can work together properly.

Peter Elliot